The other month at the liquor store, a new brand of gin (from Philadelphia Distilling) caught my eye. Since it was from the great state of Pennsylvania and had a mail-in rebate associated with it, I gave it a go. I dutifully sent in my mail-in rebate. Yesterday, I not only received my rebate (in the form of a $1 and a $2 bill–how unusual), but I also received a hand-written thank you note signed by the owner of the company. That’s one way to make your company stand out. I thought that was pretty great. The gin was good, too.